自動售酒機隨著科技的發(fā)展和技術(shù)的進步,出現(xiàn)在我們的身邊,無論是餐館、酒店、小吃街上,都可以看到它的身影,自動售酒機的廠家都應(yīng)該知道,在做市場投放的時候,哪些人群是售酒機的受眾群,今天小編來問大家分析一下,快來一起看看吧。
With the development of science and technology and the progress of technology, the automatic wine vending machine has appeared around us. It can be seen in restaurants, hotels, and snack streets. The manufacturers of the automatic wine vending machine should know which people are the audience of the wine vending machine when they launch in the market. Today, I want to ask you to analyze it. Let's have a look together.
1.年輕潮人
1. Young trendsetters
自動售酒機進入整個行業(yè)之后年輕人是非常喜歡這種新潮干凈的方式的。這部分的人群的存在不應(yīng)該被忽略,在年輕人聚會的餐館里投放幾臺自動售酒機可以說是個不錯的選擇。尤其是夏季的時候,帶制冷系統(tǒng)的自動售酒機特別受年輕人的喜愛。就年齡而言,年輕人比中老年人更愿意在自動售酒機上購物。
After the automatic wine vending machine enters the whole industry, young people like this new and clean way very much. The existence of this part of the population should not be ignored. It is a good choice to put several vending machines in the restaurants where young people gather. Especially in summer, the automatic wine vending machine with refrigeration system is especially popular with young people. As far as age is concerned, young people are more willing to shop on vending machines than middle-aged and elderly people.
2.追求小資生活的年輕情侶
2. Young lovers pursuing petty bourgeoisie life
情侶的消費能力強,而且喜歡新奇特時尚的東西。例如,自動拍照大頭貼的售貨機、自動售酒機等,要知道,盲盒手辦之類在95后、00后群體具有強烈的吸引力,像是日本,有名的售貨機運營加盟在各個城市都有經(jīng)營。
Couples have strong spending power and like new, strange and fashionable things. For example, vending machines and automatic wine vending machines that automatically take pictures and paste big heads. You should know that the post 95s and post 00s groups such as blind box hand-operated shops have strong appeal. For example, in Japan, famous vending machine operation franchise brands are operated in various cities.
自動售酒機的特點:
Features of automatic wine vending machine:
1、在購買的時候可以按需進行消費消費,這種自動售賣的酒是可以根據(jù)客戶的需求來來進行出售的,這樣消費者在購買的時候就不于遇見浪費的情況。
1. It can be consumed on demand when purchasing. This kind of auto selling wine can be sold according to customers' needs, so that consumers will not encounter waste when purchasing.
2、而且售酒設(shè)備當中的酒也都是各種一線所以產(chǎn)品質(zhì)量也都是很有保障的。
2. In addition, the wine in the wine selling equipment is also a variety of first-line brands, so the product quality is also very guaranteed.
3、這種酒水是可以很好的避免遇見假酒,可以從源頭上就對酒水品質(zhì)有所保證,這樣消費者在購買的時候也是不需要擔心自動售酒機可能會買到假酒。
3. This kind of liquor can avoid fake liquor very well, and can guarantee the quality of the liquor from the source, so that consumers do not need to worry about the possibility that the automatic liquor vending machine will buy fake liquor.
4、這種自動出售的酒水因為都是原裝但是減少了中間商還有包裝的成本,所以在出售的時候也是會更便宜一些的,相比于帶包裝的這一種在購買的時候性價比就更好一些。
4. This kind of automatically sold liquor is original, but it reduces the cost of middlemen and packaging, so the price will be cheaper when it is sold. Compared with the packaged liquor, it has better cost performance when it is purchased.
5、在購買的時候可以很少量的出酒,這樣在進行購買的時候可以先購買少量的嘗試一些,感覺好的話在繼續(xù)進行購買從而有效的控制浪費。
5. A small amount of wine can be produced when purchasing, so that when purchasing, you can buy a small amount of wine and try some. If you feel good, you can continue to buy to effectively control waste.
作為商家,我們千萬不能忽視這部分人群的購買力,研究他們的喜好,仔細改進售酒機的使用體驗也會是非常重要的一點。希望以上的內(nèi)容能夠幫助到大家,如果你還有疑問,或者想要知道的問題歡迎咨詢我們
http://xgbmw.cn。
As merchants, we must not ignore the purchasing power of these people. It is also very important to study their preferences and carefully improve the experience of using the wine vending machine. I hope the above content can help you. If you have any questions or want to know something, please contact us http://xgbmw.cn 。